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Saturday 30 March 2013

Am I too fat to wear designer clothes?


I am 19 year old 5’5 female who is a size 8-10, should I be concerned? 

Every week, I can’t help but notice when I read celebrity gossip magazines, that I am completely bombarded with the latest fashion trends straight off the catwalk. And who are the people modeling these clothes for Gucci and D&G? ‘Stick insect’ models.
























 
These men and women are not a representative of the majority of people in our society. Why then are we made to think stick thin legs, and hollow cheekbone are attractive? Why do we strive to achieve to look like these girls, that we see in these labels?

The average woman in England weighs 11 stone, (70.2kg) and is 5ft 3 inches (161.6cm) tall. However a high end fashion model must weigh between 7 stone (48.9kg) to 9 stone, (58.9kg) and be around 5’9” to 5”11 inches tall. This is a huge and impossible difference!

Seeing these thin women modeling designer clothes, makes me feel insecure as a consumer. I think that the clothes will not look as good on my curves, as they would do hanging off the bones of models.     
 


Even though size 0 models have been criticized in the media, and the fashion industry promises this will change. I can't help but still notice no real progress, when looking through the glossies like Vogue.

Also there is a gender issue in the modeling world. Women are constantly being exploited in celebrity gossip magazines as being 'too fat', or focusing on their 'weight gain'. The meaning which is being created is that the larger woman, cannot wear the same clothes as smaller women. 
However men do not have this problem, and why is this? because men are not treated in the same way as women. Feminists would argue this is because of patriarchy, that society is 'male' dominated. 

Feminist's would be distraught that there is still gender inequality in our society. Feminist Laura Mulvey describes the female body as an object to be presented for male pleasure. This was explored in her essay on 'Visual pleasure and Narrative cinema'. This is the label that women should always need to look good, and compete with other women for a man.
I can't help but notice the media are determining thee norms and values, of what us women should look like, and what we must wear. We are made to feel insecure about ourselves by magazines constantly telling us we must have this 'ideal body,' (shown above) and how to loose weight fast to get it!

Why are magazines doing this? Well to make us women feel insecure, so we as consumers seek help from these magazines, by spending money. This means we are being exploited, and are increasing the media's profit maximization.
Chanel fashion designer Karl Lagerfeld labels singer and song writer Adele, as being "too Fat". 



His exact words were "The thing at the moment is Adele. She is a little too fat." If it isn't enough that us regular women are made to feel insecure about ourselves enough already. All we need is a 'fashion designer' to tell one of our main role models, (who encourages us to feel good about ourselves, no matter what size!) that she is in fact "a little too fat." 

Recently Adele commented at the 2013 Grammy awards that "I've always been a size 14-16 and been fine with it,". It is good to see that negative comments such as Karl Lagerfeld "too fat" comments, have been ignored. I believe there should be more 'average sized' role models like Adele, who will show young people, you don't need to be skinny, to wear extravagant clothing.



In 2013 at the Grammy Awards in Los Angeles, February the 11th. Adele was seen in this  vintage-style red floral dress, (shown above).

The catwalk version of Adele's dress was the Valentinodress. Which was unveiled last month in Valentino's Paris Haute Couture show. The dress was modeled by a woman who was half the size of Adele.

Which person wears the dress better? Without question I think Adele. 

I believe more 'average size' models look more realistic, and I want to see healthier sized models selling these clothes to us on the catwalk, and in the magazines. I hope that one day these designer clothes can be modeled by women of Adele's size. Then, the rise of the average size women will become the dominant ideology.

In comparison why is it that Ed Sheeran  who also went to the same Grammy awards as Adele, no one commented on his appearance? Even though he is clearly ginger, and wearing Nike trainers with a suit!



Why is it that women are subjected to criticism by what they wear, and men are not? And why am I as a female consumer, made to feel insecure about buying an item of clothing? 

Surely I should feel that as long as I feel good in an item of clothing, that is enough for me...